But before I give it to you,
I need to take you through a quick exercise.
This way the formula can be forever imprinted on your mind, and you’ll never see marketing in the same light again.
Now imagine one day, you randomly see that same vehicle as you’re driving or walking down a street.
What’s the first thing that comes to mind?
Is that [friend’s name]?
What do you do next?
You look to see who’s in the driver’s seat, right?
Because you want to see if it’s your friend.
Whatever you choose to do to communicate, you’re doing something now to capture their attention.
And when companies do it right, they have loyal fans, happy customers,
Your attention was CAPTURED,
but it wasn’t making a relevant CONNECTION.
And so you DISconnect and go back to doing what you were doing before you saw the car.
Or the ad.
If you use this basic psychology in the design and execution of your marketing, your brand’s experience will appeal to humanity’s natural behaviour, build good will and trust, and always pull them into wanting the next experience.
If you stray from this formula, your social posts, videos, commercials, ads – will be less effective at converting your target market, forcing you to spend more to acquire a customer.
Two more examples of how bad it is out there.
A Land Rover Defender ‘pulling’ the paper (presumably in a magazine)
But really, pulling a piece of paper does not require much power.
Cute, but it will not CONNECT.
A worn-out tennis ball.
At best, a feeble attempt to capture attention. Even for those who are elite tennis players and can play to 70-68 would never seek a KitKat on their break.
People who don’t play tennis won’t be CAPTURED, and those who do… won’t CONNECT!
Look back at what started this page:
Your attention was CAPTURED, because it’s something very relatable to you.
This CONNECTED because it’s something you’re interested in having.
And here you are, still reading.
And now… here is my close
and it’s not what you think.
We will apply the Four Cs Marketing Formula directly into your business, create offers, and build a plan of action for the next 90 days to give your marketing a life of its own.
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